We are changing our name, and here’s why!
We are happy to announce that we are rebranding from ModRater.app to CommunityOne.io.
Why are we changing the name? — Pivot, pivot, and pivot
When we started, we were a platform where you could rate your discord moderators. It was a public-service side project to make our community a safer space.
Since then, we have made a couple of pivots:
- Our rate-your-mods platform has transformed into a 2.0 marketplace where we help mods find quality gigs. On average, it takes our clients four days from posting a job to finding a candidate, a benchmark on par with leading gig marketplaces such as Upwork.
- We now provide comprehensive data insights to help clients manage their discord. Building discord is chaotic and filled with scams, especially in web3. Our analytics offers features ranging from detecting bot accounts to identifying super users, bringing transparency and order into the process.
As a result, we’ve decided to change our name to reflect the multiple products we offer. Communityone.io represents our goal to be the complete solution to our clients’ discord success.
Also, our old name failed to pass the radio test and many people needed to try three times to find our website…
How did we do it? — Data-driven process
(This might be useful if you are a founder thinking of rebranding.)
We have 0 budget and no real marketing experience, to complete this task, we improvised a process and a mechanism to get feedback. Our team sat down for 3 hours for two days straight, brainstorming a list of single keywords and all combinations, and selected a final list of candidates. We then run through a poll with prospective and current clients, recording their votes, names, and rationale while looking for outliers and common feedback. We then readjusted their weights depending on how strongly they felt about their choice. Finally, we broke down the voting results by client type (retail vs. institution, NFT vs. Crypto, current vs. prospective) to find inconsistency in data.
A personal drama.
I had my strong vote in another candidate’s name. However, after all the data analysis, CommunityOne stood out as the most popular choice by a statistically significant margin, with twice as many weight-adjusted votes as my preference. While we are changing the name, our team’s belief in the right data-driven process has grown stronger since we started. We are all engineers and have lived and breathed through data since the beginning of our careers. While I could have still picked my favorite name and labeled it as a “gut hunch”, safeguarding and honoring our team culture is important to me. Because if I don’t follow the process and keep the result, how can I expect the rest of the team to rally behind our ethos?
In the years to come, we hope to convince more people to work the way we do, use a systematic, data-driven process to grow, engage and retain their communities and convert them into valuable business assets.
Finally, we want to relay our gratitude to all of our clients. Thank you for giving us a chance, being patient when our analytics is buggy, referring us to other clients, and demanding us always do better.
